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A girl’s t-shirt printed with the words GO JUMP IN THE LAKE is where our story begins. When Nikki was 12 years old, she vacationed at Lake Tahoe.  She peered over the side of the boat through the clear water’s sparkling surface and she was amazed by how deep he could see fish swimming amidst the rocks on the sandy bottom. Lakes in her hometown were murky, not clean like Lake Tahoe. She bought a souvenir t-shirt featuring a figure jumping into the lake, and wore out that tee! Through college, she skied the Tahoe basin and determined she would live at the Lake one day. In 2008, she achieved her dream, and soon after, she filled pages of her sketchbook with ideas in a quest to re-create that t-shirt he adored as a youth.

LIVE A TAHOE DAY is an expression of Nikki’s reverence for America’s most beautiful alpine lake, and her mission to encourage the escape from the hustle and bustle of city life. Her motto is GO LIVE a Tahoe Day. Everyday. Create an experience so life enhancing that the joy of Tahoe lives inside of you for all time, wherever you go.

Our original designs are silk-screened by hand in the USA on the best quality eco-friendly apparel using a manual press and reclaimed inks.

Our Mission

LIVE A TAHOE DAY is an American apparel brand featuring original designs inspired by the unlimited fun and invigoration we experience on an alpine adventure.

Our mission is to be bold in the boundless opportunities the lake and mountains provide. Appreciate the beauty of nature’s awe-inspiring creations. Celebrate your true nature. Discover your wild and spontaneous side.